About CHiQ Brand

BRAND POSITIONING

Established in 2014, CHiQ is a forward-thinking information appliance brand that thrives on innovation driven by consumer needs. Over time, it has evolved into a key provider of integrated smart solutions for homes, communities, and cities.

The tagline “Smart with Style” reflects CHiQ’s commitment to combining cutting-edge technology with modern design. Our goal is to enhance everyday living through products that are not only intelligent but also refined and stylish. Centered on the user experience, CHiQ continues to develop smart technologies that redefine comfort, convenience, and elegance in the home.

Company History

🔹 2014 : Launch of the CHiQ brand with high-end smart TVs, refrigerators, and air conditioners by Changhong.

🔹 2016 : Showcased at CES under the theme “Smart Home under Smart Community.”. Global debut of the 95-inch 8K TV and introduction of the IPP IoT platform.

🔹 2017 : Official entry into the international market with the establishment of CHiQ in Sydney, Australia.

🔹 2018 : Entered sports marketing by sponsoring the Belgian national football team, German Borussia Dortmund football team, Australian Brisbane Lions, Australian F1 events

🔹 2019 : Set up Changhong International Headquarters to unify global operations across TVs, refrigerators, air conditioners, and household appliances.

🔹 2023 : Partnered with the FIS World Cup and the German Ski Association (DSV). Introduced champion skier Viktoria Rebensburg as brand ambassador.

🔹 2024 : Renewed partnerships with the FIS World Cup and DSV. Announced Andreas Wellingser as new brand ambassador. Signed partnership with the St George Illawarra Dragons for 2024 & 2025.

Sponsorships

About Changhong

With over 67 years of innovation, Changhong has evolved into a global enterprise group, seamlessly blending consumer electronics, research, and manufacturing. Focused on home appliances, Changhong delivers imaginative, user-centric products and services that enhance everyday life. Guided by a strong company culture, its vision is to become a globally influential electronic information technology leader. Embracing values of accountability, devotion, and shared success, Changhong drives forward with a pioneering spirit—always striving, improving, and creating meaningful impact in the world of smart living.