CHiQ is a dynamic smart-appliance brand launched in 2014 under the umbrella of Sichuan Changhong, a seasoned Chinese electronics powerhouse founded in 1958. The brand’s philosophy—“Smart with Style”—reflects its mission to create elegantly designed consumer electronics, including TVs, refrigerators, air conditioners, washing machines, and monitors.

Since its international debut in Sydney in 2017, CHiQ now distributes across more than 30 countries and 40-plus e-commerce platforms. This expansion has been bolstered by Changhong’s extensive manufacturing network and international subsidiaries, enabling CHiQ to offer smart-living solutions across Europe, Southeast Asia, Australia, and beyond. The brand’s competitive positioning is further strengthened by its affordability, combining innovative features with attractive pricing.

CHiQ has earned global recognition through prestigious accolades. It has also secured partnerships and sponsorships with major sports events like the FIS World Cup, German Ski Association, and prominent football clubs. These achievements underscore CHiQ’s rising reputation for quality, stylish design, and technological innovation on the world stage.